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How Integrity Auctioneers Markets Your Assets to Reach Serious Buyers

How Integrity Auctioneers Markets Your Assets to Reach Serious Buyers

How Integrity Auctioneers Markets Your Assets to Reach Serious Buyers  Integrity Auctioneers uses targeted digital advertising, email marketing, social media, listing partnerships, and mobile technology to connect seller assets with qualified buyers locally and nationwide, making us central North Dakota’s leader in asset marketing. These strategies help connect equipment, collectibles, vehicles, and estate assets with qualified buyers across the US. Integrity Auctioneers markets your assets through: Facebook and Instagram ads Google advertising Geofencing and location-based ads Social media promotion Email newsletters Auction partner websites Mobile app notifications Regional print advertising How can Facebook and Instagram Ads recruit buyers? Integrity Auctioneers targets people interested in the types of items you have for sale. For example, if you’re selling farm equipment, we will deliver ads to Meta users working in the agricultural industry, business owners in the industry, those who are interested in farming, or those interested in the specific brands and types of equipment you are selling. Furthermore, we’ll make sure the message on the ad resonates with the type of buyer we’re targeting. In addition, we will target ads directly to those who have engaged with our business in the past or our current customer base of over 8,000 accounts.  How can Google Ads reach motivated buyers? Want your Case IH tractor to come up when people search “used case ih tractor”? Or what if your auction was advertised across a network of high-traffic websites, reaching potential bidders wherever they browse? Integrity Auctioneers helps boost your assets’ visibility through Google ad campaigns. We can make sure your assets are seen in search results, as an ad on the side of a website, on YouTube, or even in users’ Gmail accounts! Just like with Meta ads, Integrity Auctioneers can target specific websites, YouTube channels, and Google searches for your items to appear on. Because search history reveals a person’s interests and geography, we can use search data to send ads to those seriously interested in the items you have for sale.  When did a digital ad bring buyers to an auction? Last year we conducted an online auction based in Selby, South Dakota, and received 93 bids from our Google ad. Roughly 18% of users who saw the ad clicked through to view the auction, a much higher rate than the average 4-6% click-through rate on Google search ads. We acquired additional bids through several other channels, but the Google ad accounted for ~15% of bids placed in the auction. Integrity Auctioneers has a strong track record of reaching buyers through digital campaigns. How does Integrity Auctioneers promote in-person auctions? Integrity Auctioneers has recently rolled out location-based ads for our live auctions. We partner with a company that captures data from our in-person customers at live auctions and delivers ads to them on the mobile apps they use. With this type of campaign, we can continue putting your asset in front of someone who attended one of our live auctions—even later when they’re on their phone browsing apps, reading the news, or scrolling platforms like Pinterest. How does social media get my items in front of buyers? Every sellers’ items are featured on our Facebook and Instagram pages, and commercial-level liquidations are featured on our LinkedIn page and YouTube channel. In addition to keeping your items in front of our followers, we also privately share your assets to relevant, local Facebook groups. Selling a classic car? We’ll post a picture, description, and link to bid in Facebook groups for classic car enthusiasts! Will my items be featured in the Integrity Auctioneers’ newsletter? Yes! We make sure your items reach our ~2,500 email subscribers directly in their inboxes. Every auction is supported by at least two dedicated email campaigns designed to build awareness and drive bidding activity. To join this list and keep up to date on all of our auctions, drop your email in the signup box at the bottom of the page! Does Integrity Auctioneers cross-post my items on other websites? Yes! In addition to ads and social media, we also make sure your items are posted on regional auction listing and resale sites. We’ve partnered with Midwest Auctions , Midwest Auction , Auto Trader , Toy Farmer , SD Auctions , Equipment Facts , All  Auction Sales , Auction Pages , & Bisman and list your items on these sites when relevant. Bisman receives 320,000 unique visitors per month and is the most viewed website in North Dakota -- a great venue to promote your auction. Interested buyers are already coming to these sites to look for items selling at auction–why not make sure your items are there alongside everyone else’s? Can potential buyers receive mobile notifications about my items? Last year, Integrity Auctioneers unveiled its own mobile app, a progressive web app that allows users to bid seamlessly from their smartphones. Integrated into our app are push notifications, meaning we send alerts to all our app users when your items go live. We also follow up with a notification in the final hours of bidding, encouraging users to name their price before the sale ends! Will Integrity Auctioneers promote my items via traditional print marketing channels? Yes! In addition to digital promotion, Integrity Auctioneers also utilizes print marketing to get your items in front of regional buyers. Each auction gets a poster that the Integrity Auctioneers team hangs up in local North Dakota establishments. In addition, we have the capability to send mailers to our growing customer base. Finally, we partner with local North and South Dakota newspapers to advertise your items in their auction calendars when relevant to your assets and geography. Why should I trust Integrity Auctioneers to sell my items? With four years of experience marketing farm equipment, real estate, and specialty assets, Integrity Auctioneers combines local knowledge with nationwide digital reach. We have successfully conducted over 150 online and live auctions across North Dakota and South Dakota, featuring equipment, machinery, vehicles, real estate, antiques, firearms, coinage/bullion, and more. Frequently Asked Questions How does Integrity Auctioneers find buyers? We use digital advertising, email marketing, social media, print advertising, and partner auction sites. Can Integrity Auctioneers reach out-of-state buyers? Yes. Online bidding allows buyers across the United States to participate and Integrity Auctioneers reaches them via digital marketing channels. Can sellers specify which channels they want to use to market their items? Yes. Every auction includes a customizable marketing plan. About the Author Ben Stiegelmeier is the owner and operator of Integrity Auctioneers, serving North Dakota and the surrounding region. With experience in real estate, farm, and personal property auctions, he helps sellers navigate the liquidation process from start to finish. AMM Certified. CAI Certified. Contact him at 605-850-1330 or fill out our  contact form  to begin planning your auction. Read More of Our BlogRead More

Estate Liquidation: What to Know Before Hiring an Auctioneer

Estate Liquidation: What to Know Before Hiring an Auctioneer

Estate Liquidation: What to Know Before Hiring an Auctioneer Needing to sell your loved one’s items and not sure where to begin? We know that sorting through a deceased loved one’s estate can be overwhelming, especially when balancing logistics and emotion.  Beyond the time and energy involved, estate liquidation can also put a relational strain on surviving family members, each navigating grief in their own way.  Determining what to sell, what to keep, and what to donate can be confusing, especially when multiple people’s opinions are involved.  Because we know how daunting this process can be, we’ve put together a guide to help families in North Dakota and the surrounding states take the next step with confidence. At Integrity Auctioneers, we walk through the process with local families, providing service and simplicity all along the way. How do I know what items are valuable? Look for real market data, not listing prices. If you're looking at platforms like eBay, filter by 'Sold' items. This gives you a realistic sense of what buyers are actually willing to pay. Anyone can advertise items for any price, but they will only sell for what the buyer is willing to pay. Geography and seasonality matter too, especially in North Dakota and surrounding states. For example, a boat in North Dakota is worth more in May than in January. When choosing a professional to assist with your estate liquidation, look for someone who understands both the local market and how to reach regional and national buyers. If you’re selling farm equipment, choose an auctioneer with strong regional reach across the Upper Midwest. If you have specialty collections—such as coins, farm toys, TAMIYA RCs, firearms, or Native American artifacts—look for expertise in those specific asset classes. Keep in mind that a successful estate auction typically includes items that generate enough interest to attract competitive bidding. What items perform well at an estate auction? Firearms & Ammunition   Strong, consistent demand & a secure, regulated sales environment Gold & Silver Commodity-backed value that attracts both local & national buyers Coins & Bullion Collector markets that benefit from expert lotting & grading descriptions Heavy Equipment & Machinery   High-value assets that draw motivated commercial & agricultural buyers Vehicles Clearly defined market value and strong digital demand Jewelry Value determined by appraisal & benefits from professional presentation What makes an auction a better venue than Facebook marketplace, Craigslist, or a consignment shop?  An auction fosters competition, which means you, as the seller, are negotiating up instead of down. Unlike Facebook Marketplace or Craigslist, you're selling to the person who values the item most, not the person who haggles the hardest.  An estate auction also provides a defined timeline. You won’t be fielding endless messages or wondering if you accepted the right offer—the market determines value in real time.  In addition, auctions tend to attract serious, qualified buyers, reducing the risk of scams or unreliable transactions often found on peer-to-peer platforms. For real estate and larger assets, auctions eliminate many of the contingencies common in traditional sales, creating a smoother and faster closing process. What should I look for in an auctioneer? When selecting a professional for your estate liquidation, focus on three key factors: Proven results from past estate auctions A clear marketing strategy tailored to your assets Professional designations such as CAI, AARE, or AMM - these indicate a higher level of training and commitment in the auction industry How should I prepare for an estate auction consultation? Before beginning, be prepared for a few key discussions: Service structure and pricing (which can vary based on assets and level of service) Family involvement in the estate liquidation process Whether you prefer a full-service estate auction or a more hands-on approach Ensure you clearly set expectations when consulting with an auction professional. Determine who will handle marketing, loadout, setup, and whether or not you would like to conduct an in-person or online estate sale. Prior to your consultation: Set aside items with personal data like financial documents, computers, and phones Leave items in place so the auctioneer can properly assess the estate Gather important documents such as vehicle titles, real estate deeds, and equipment manuals Some items may ultimately be donated or discarded, but those decisions are best made with professional guidance during the estate auction planning process. Why work with Integrity Auctioneers? Integrity Auctioneers specializes in estate liquidation services for families across North Dakota and the surrounding region. Our team handles the details—from cataloging and marketing to buyer management and settlement—so you can focus on what matters most. We combine local expertise with broad marketing reach , ensuring your items are seen by the right buyers, whether they’re down the road or across the country. For example, we recently conducted an estate auction for a family in Harvey, North Dakota, featuring railroad collectibles, a coin collection, and sports memorabilia. That single estate liquidation had almost 200 bidders from 15 different states—demonstrating the kind of national reach a well-executed auction can deliver. View the results of that auction to see what specific items sold for. Our goal is simple: to make your estate auction as efficient, transparent, and stress-free as possible.  Read more about our marketing approach in our article How Integrity Auctioneers Markets Your Assets to Reach Serious Buyers About the Author Ben Stiegelmeier is the owner and operator of Integrity Auctioneers, serving North Dakota and the surrounding region. With experience in real estate, farm, and personal property auctions, he helps families navigate the liquidation process from start to finish. AMM Certified. Contact him at 605-850-1330 or fill out our  contact form  to begin planning your estate auction. Read More of Our BlogRead More

New Bidder Registration

New Bidder Registration

Are you a savvy auction bidder at traditional, live auctions? Are you a seasoned amazon customer? Well here on integrity.bid, it's simple too! If you do not have an account with Integrity Auctioneers for online bidding, you need to do so, otherwise skip down to "Register for Auction." 3 Simple Steps if you are new to Integrity: Create Account.  Scroll to the top and click “Login/Register” in the upper-righthand corner of the top black bar, or click "Login" on any lot. If you have an account put in your username and password and click login. For a new account click the “Register” button on the bottom of the window. You will need to put in a username, password, first and last name, email address, phone and mailing address. Next it will ask you for credit or debit card information. Your card will be authorized for $5, but refunded immediately. Sometimes however, the charge shows up on your bank/card account but will not disappear for up to 10 days. Verify email.  You will go to your email account, and see an email from Integrity Auctioneers. If you don’t see it, check your spam folder. In the email there will be a Black or Blue “Verify Email” Button. Click the button. Register for auction.  You have created an account and now you are ready to register for an auction. Simply, click the "Register for Auction" button on any lot. You will be prompted to agree to the terms and submit a card authorization. You are now ready to bid on this auction.  Remember, its always best to register at least one day before the auction ends. Also keep in mind the different types of auctions: Live, Live with online bidding, Timed online, and Virtual. Also be sure to know if the timed online auction is a hard or soft close. Register for Auction: On the auction catalog page you will see a button on each lot that says “Login” or “Register for Auction.” Click on that and you will be prompted to enter your username and password or confirm your information and credit card. Your card will be authorized for $5, but refunded immediately. Sometimes however, the charge shows up on your bank/card account but will not disappear for up to 10 days. If you just registered an account with integrity, it may seem redundant. The purpose is so that it is easier for future auctions. You will also need to agree to the terms and conditions. After you have confirmed your information, you can go back to the bidding page and you will be able to see “Bidding not started yet” or “Bid Here” on each lot. You are now set to bid. You may bid the next amount or leave a higher "Max Bid" and the system will bid for you. We encourage you to use the "max bid feature." Enter the highest amount you wish to bid. The system will bid for you up to the amount you enter, but you will only pay the increment above the previous bidder. After you have entered the amount you wish to bid, click "Confirm Bid" Congratulations, you have bid on the item! For Timed Online Auctions: You will need to read the terms and description to know if it is a hard or soft close. Hard close auctions end at the exact time showing on each lot. Soft close will add time to each or all lots if a bid is placed in the final moments of the auction for that lot. For a Simulcast/Virtual Auction: For online bidding when there will be an auctioneer (live auction with online bidding or simulcast/virtual auction) the following will happen at the appointed time: At the top of the bidding page a link will appear that says “Click here to watch the livestream auction. You will be able to see and hear the auctioneer/item, bid and see the upcoming lots. When bidding transitions to a virtual/simulcast auction at the appointed time, and the auctioneer is calling bids, please bid quick, as there can be a slight lag time in the internet. The auctioneer will begin with lot 1, and go in order, asking for any advance bid. When the auctioneer says "sold," the item is sold and he will move on to the next lot, just like a traditional auction. There is no timer countdown when there is a real, live bid calling auctioneer. If a “fair warning banner” is showing, your bid is not guaranteed to be accepted so be sure to bid fast. For Everyone: Refresh the web page often and use the "Max Bid" feature if you do not have a good internet connection. Integrity Auctioneers takes no responsibility for any failures or glitches in the internet. For any questions, call Ben at  605-850-1330 .Read More

Frequently Asked Questions

Frequently Asked Questions

FAQ Here are some Frequently asked questions for registration and bidding on online auctions. First I want to thank you for your interest in this article. I have registered for a live auction, do I still need to register? YES! How do I register? There are a couple different options. You can go to the op of the page and click "Login," or click "Login" on any lot. You will then be prompted to enter a username and password if you have previously created an account, or click "Register" to create as a new account. You will be prompted to create a username and password, fill out personal information such as name, address, phone number, email address, and credit card information. After you have entered all this information, you will be prompted to verify your email. How do I verify my email? We sent you an email. You will need to check your email account. If you don't see it be sure to check your spam filter. Once you open the email, click "Verify Email." Now we have confirmed that we can communicate with you via email so that you can receive invoices. How do I sell items with Integrity? The first step is to fill out the Sell Form , or call Ben at 605-850-1330.Read More